When Product Packaging Becomes a Trademark: $23.8 Million Trade Dress Award in Van Leeuwen v. Rebel Creamery
Distinctive product packaging can become a valuable trademark asset. Under trademark law, the overall appearance of packaging may function as trade dress, meaning that consumers recognize the combination of visual features as identifying a particular source. A recent decision from the U.S. District Court for the Eastern District of New York illustrates both the scope … Read more

